Fredric Jameson, Postmodernism or, The Cultural Logic of Late Capitalism

Fredric Jameson, Postmodernism or, The Cultural Logic of Late Capitalism
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The disappearance of the individual subject, along with its formal consequence, the increasing unavailability of the personal style, engender the well-nigh universal practice today of what may be called pastiche. This concept, which we owe to Thomas Mann (in Doktor Faustus), who owed it in turn to Adorno’s great work on the two paths of advanced musical experimentation (Schoenberg’s innovative planification and Stravinsky’s irrational eclecticism), is to be sharply distinguished from the more readily received idea of parody.
To be sure, parody found a fertile area in the idiosyncracies of the moderns and their “inimitable” styles: the Faulknerian long sentence, for example, with its breathless gerundives; Lawrentian nature imagery punctuated by testy colloquialism; Wallace Stevens’s inveterate hypostasis of nonsubstantive parts of speech (“the intricate evasions of as”); the fateful (but finally predictable) swoops in Mahler from high orchestral pathos into village accordion sentiment; Heidegger’s meditative-solemn practice of the false etymology as a mode of “proof” … All these strike one as somehow characteristic, insofar as they ostentatiously deviate from a norm which then reasserts itself, in a not necessarily unfriendly way, by a systematic mimicry of their willful eccentricities.
Yet in the dialectical leap from quantity to quality, the explosion of modern literature into a host of distinct private styles and mannerisms has been followed by a linguistic fragmentation of social life itself to the point where the norm itself is eclipsed: reduced to a neutral and reified media speech (far enough from the Utopian aspirations of the inventors of Esperanto or Basic English), which itself then becomes but one more idiolect among many. Modernist styles thereby become postmodernist codes. And that the stupendous proliferation of social codes today into professional and disciplinary jargons (but also into the badges of affirmation of ethnic, gender, race, religious, and class-factional adhesion) is also a political phenomenon, the problem of micropolitics sufficiently demonstrates. If the ideas of a ruling class were once the dominant (or hegemonic) ideology of bourgeois society, the advanced capitalist countries today are now a field of stylistic and discursive heterogeneity without a norm. Faceless masters continue to inflect the economic strategies which constrain our existences, but they no longer need to impose their speech (or are henceforth unable to); and the postliteracy of the late capitalist world reflects not only the absence of any great collective project but also the unavailability of the older national language itself.
In this situation parody finds itself without a vocation; it has lived, and that strange new thing pastiche slowly comes to take its place. Pastiche is, like parody, the imitation of a peculiar or unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language. But it is a neutral practice of such mimicry, without any of parody’s ulterior motives, amputated of the satiric impulse, devoid of laughter and of any conviction that alongside the abnormal tongue you have momentarily borrowed, some healthy linguistic normality still exists. Pastiche is thus blank parody, a statue with blind eyeballs: it is to parody what that other interesting and historically original modern thing, the practice of a kind of blank irony, is to what Wayne Booth calls the “stable ironies” of the eighteenth century.